Asus Zenfone 3, Zenfone 3 Deluxe, ZenBook 3 and Transformer 3 Pro in India-

ASUS has launched its ZENFONE 3 series in India yesterday.Asus has launched 4 smartphone. Asus is bringing Zenfone 3, Zenfone 3 Deluxe, Zenfone 3 Ultra and Zenfone 3 Laser to India. The Taiwanese smartphone maker also unveiled ZenBook 3 and Transformer 3 Pro in India. The devices were first announced at Computex Conference held at Taiwan in June.

Asus Zenfone 3 Deluxe is the flagship device from the company and launches with the latest Qualcomm Snapdragon 821 processor clocked at 2.4 GHz. The device is priced at Rs 62,999. Asus Zenfone 3 Deluxe comes with 6GB RAM onboard. There’s 256GB internal memory. Asus is also announcing Zenfone 3 Deluxe with 6GB RAM, 64GB and Snapdragon 820 chipset at Rs 49,999.

Asus Zenfone 3 Deluxe features a 5.7-inch full HD Super AMOLED display (1920×1080 pixels). On the camera front, the ZenFone 3 Deluxe sports a 23MP primary camera with Sony IMX318 image sensor, f/2.0 aperture lens and 4-axis optical image stabilization. It supports 4K video recording. The front camera is 8MP. Asus Zenfone 3 Deluxe ships with a Type-C USB charger and supports Quick Charge 3.0 technology. The device is backed by a 3,000 mAh non-removable battery.
Asus Zenfone 3 Ultra is the biggest of the three smartphones in terms of screen size. It comes with a huge 6.8-inch display. The phablet is priced at Rs 49,999. The Zenfone 3 Ultra is powered by Snapdragon 652 processor and comes with 4GB RAM. It will only be available in 64GB storage option. The smartphone is backed up by a 4,600 mAh non-removable battery. The primary camera is 23MP and front camera is 8MP in Zenfone 3 Ultra. The fingerprint scanner is on the front. The phablet supports Quick Charge 3.0 technology.



Asus Zenfone 3 comes with a 5.5-inch Super IPS+ display with 1080×1920 pixels. The smartphone is priced at Rs 27,999. The Zenfone 3 is powered by a 2.0 GHz octa-core Snapdragon 625 processor with Adreno 506 GPU. The smartphone is launching in India with 4GB RAM and 64GB storage. The Zenfone 3 sports a 16MP rear camera and 8MP front camera. It features a fingerprint scanner on the back.
Asus Zenfone 3 will also be available in another variant featuring 3GB RAM and 32GB storage at Rs 21,999. The particular variant comes with a 5.2-inch Super IPS+ display with 1080×1920 pixels. Asus Zenfone 3 sports a 16MP rear camera and 8MP front camera. It runs an octa-core Snapdragon 625 processor and features a fingerprint scanner on the back.


Asus Zenfone 3 Laser is a budget smartphone which was announced in Vietnam in mid-July. Asus Zenfone 3 Laser has an ultra-fast 0.03 second laser autofocus, which is also the USP of the device. It features a 5.5-inch Full HD display with 2.5D arc glass. Asus Zenfone 3 Laser gets a 13MP rear image sensor from Sony coupled with electronic image stabilisation. There’s 4GB RAM on-board and 32GB internal storage. The smartphone is priced at Rs 18,999.
Asus ZenBook 3 is launching in India with sixth gen Intel Core i7 processor, 16GB DDR3 RAM, 512GB SSD storage. The laptop uses USB Type-C port like Apple’s Macbook range. The laptop also comes with a quad-speaker audio setup powered by Harman Kardon. Asus Zenbook 3 features a 12.5-inch edge to edge display with Quad HD resolution. The display here is protected by Corning Gorilla Glass 4. ZenBook 3 has an ultra-sleek 11.9mm chassis and weighs only 910g.
Asus ZenBook 3 will come in three colour variants: blue, rose gold and grey. The laptop has a full-size backlit keyboard, glass-covered touchpad and a built-in fingerprint reader. The notebook also supports Windows Hello feature. Asus is promising up to 9 hours of battery life for the ZenBook 3. Asus Zenbook 3 is priced at Rs 1,44,990.
Asus is also debuting Transformer 3 Pro, its Surface Pro 4 competitor. The convertible device can be configured with Intel Core i5 or Core i7 processor, coupled with 16GB RAM and upto 1TB SSD storage. The Transformer 3 Pro features a 12.6-inch display with a resolution of 2880 x 1920 pixels. The display used here supports 3:2 aspect ratio and up to 85 per cent NTSC colour gamut.
Asus Transformer 3 Pro features a 13MP rear camera and a 2MP front camera. It also sports an infrared camera which supports Windows Hello facial recognition technology. Asus Tranformer 3 Pro supports WiFi 802.11ac and Bluetooth 4.1. Asus Tranformer 3 Pro also comes with universal dock, ROG Station 2, Audio Pod and Asus Pen out of the box.
Now Asus wants to become Samsung and Apple. I donot understand that why they keep their pricing on a heavier side. Why people consider zenfone 3 if they have better options like Redmi Note 3 or Le 2.Yes it is true that  Zenfone 3 Deluxe is the first device to launch with Snadragon 821 and 256 GB of internal storage.